Selena Cuffe is the co-founder and CEO of Heritage Link Brands, the largest importer of wine produced by indigenous Africans in North America. From PBS to Time, her company has been recognized for industry innovation, and the company’s South African portfolio has won accolades from the International Wine Challenge, Decanter magazine, and Wine Spectator, among others.

Selena, along with her husband Khary Cuffe, founded Heritage Link Brands when they learned in 2005 that South Africa had a $3 Billion wine industry, yet less than 2 percent of the industry was owned by blacks who make up over 85 percent of the country’s population.

Previously, Selena served as a marketer for the Council on International Educational Exchange and Procter & Gamble Company. At P&G, she managed the Pringles brand and supported the commercialization of Pringles flavors in the United States, Canada, and Latin America.

Cuffe, a California native, is a graduate of Stanford University and holds an MBA with honors from Harvard University. She is also certified, with merit, by the Wine & Spirit Education Trust (WSET). She currently serves on the Bing Overseas Studies Advisory Council at Stanford University and the Advisory Board of the House of Mandela, and is also Vice President of the Harvard Business School Alumni Board.