Sheila Marmon’s passion has been the creation, launch, and operation of new businesses in the digital media industry over the last 15 years. She is the founder & CEO of Mirror Digital, an interactive media and advertising company that connects Fortune 500 brands to the multicultural market in the United States. Sheila has executed over 100 interactive campaigns in this growing market.
With a national footprint that delivers cutting-edge digital advertising platforms, Mirror Digital’s clients include Sony Pictures, Ford Motor Company, Marriott, and Macy’s, among others. The start-up company is backed by the HBS Alumni Angels Association.
Prior to becoming an entrepreneur, Sheila was in the Strategic Planning and Development Group at Time Warner. While there she worked with several start-up teams for brands including ESSENCE Communications, the largest global media brand serving black women. There she helped secure a multi-million dollar investment to launch the first fashion content platform catering to Asian, Black, and Hispanic women, called SUEDE. Separately, Sheila was on the launch team for a pioneering, multi-platform initiative between Time Inc. and AOL targeting women’s interest in dating and relationships.
Sheila built her foundation in business on Wall Street as an investment banker and as a strategy consultant. She worked in the media and technology group at Morgan Stanley & Company, executing corporate finance and merger & acquisition transactions. Her transactions included a $45 million private placement for an emerging technology client, $1.5 billion in debt and equity transactions for a broadband client, and the Initial Public Offering for the “For Dummies” book series. As a management consultant with Mercer Management Consulting, she worked on growth strategy projects for Fortune 100 brands and leaders in the venture capital industry.
Sheila has been featured in the Financial Times and was published in the American Advertising Federation’s 2013 Digital Resource Guide. She has been recognized by The Network Journal as a “Forty under 40” outstanding business professional. She is a graduate of the Boardroom Bound Boardology Institute, serves on the National Advisory Council for A Better Chance Inc., and is a founding member of The Council of Urban Professionals.
Sheila received a B.A. from Princeton University, cum laude, and an MBA from the Harvard Graduate School of Business, where she was named a Bert King Scholar. She resides in Los Angeles, California, and is an avid runner and yoga enthusiast.